Key Takeaway

Good Design does not happen by chance, it follows some key principles which have been laid down by designers, artists and thinkers over the centuries and still hold true today.

Introduction

In this week’s lecture we looked at some of the core design principles. These are used to structure and set up content in a way that fits with how the human brain sees the world around us.

Some of the principles we looked at included:

The Golden Ratio and Fibonacci Sequence have been around for a long time, a prime example being Leonardo Da Vinci’s Vitruvian Man from 1487.

In class we were set tasks to use the golden ratio and the Fibonacci Sequence. The first was to use the Fibonacci Sequence to create three different frames containing two dots, below you can see my work for this task.

2 Dots 1.png

2 Dots 2.png

2 Dots 3.png

By scaling the dots using diameters taken from the Fibonacci Sequence you can see how it gives the composition a certain balance. The proportions just feel right when you look at them and this is the power of the Fibonacci Sequence. It offers a natural balance and is something we are used to seeing in nature.

Our second task was to use the Fibonacci Sequence to create compositions using three lines. We could use the numbers from the sequence for the spacing of the lines and/or the thickness of the lines I tried to do both.

3 Lines 1.png