For my Pitch Presentation I had quickly pulled together some basic brand elements (Name, Logo, Colour and Typography). The presentation had a tight timeline, and I did not have time to research and ideate on these as I would normally do. I needed to add polish to these elements, delve deeper into their meaning and significance, before I could include them within my final brand. I also needed to add additional elements, such as brand values and tone of voice, to ensure I had a full set of brand guidelines for my project.